Unum spokeswoman Kelly Spencer said the company is advertising during the Super Bowl for the first time in years, with its commercial highlighting the range of services provided by Unum.
We all know that football is a team sport, well so is producing a broadcast of the year's biggest football game, the Super Bowl.
A good Super Bowl advertisement not only airs for the 30 seconds the company paid for during the game, but is played again and again on television news programs.
If we could get more of that when we tune into our Super Bowl ads - women of all shapes, sizes, and ethnicities, leading or co-leading commercials rather than being objectified in the fore- or background - then I might actually be excited to tune in to the Big Game every year.
While it may seem like an immediate response to the immigration order issued by Trump, the commercial was made months in advance and released January 31 - five days before Super Bowl LI.
Drexel University'sRajneesh Suri, PhD, a professor of marketing and associate dean for research at the LeBow College of Business, provided some insight on what it takes to produce a successful Super Bowl commercial. So, if the ads can be unbelievable and memorable during Super Bowl then why are they so rubbish at other times of the year.
Budweiser is making a statement with a 60-second commercial that tells the story of the beer brand's German co-founder who immigrated to the USA in 1857.
The Pennsylvania-based building materials supply company released a 90-second version of their ad, which made waves after Foxrejected their initial idea that reportedly featured immigrants being blocks by a wall. During this four and a half hour extravaganza, you'll also see the Bill O'Reilly interview with President Donald Trump at about 4:00pm and Luke Bryan performing the National Anthem. But watching the "ghost" lead a schlubby guy to realize the value of friendship through beer is kinda entertaining - and pretty much the spirit of a lot of Super Bowl revelry.
Mercedes: Peter Fonda helps promote the AMG GT.
Though T-Mobile drew the most attention on social media with celebrity-studded ads that included popstar Justin Bieber, the brands that sparked the most conversation among viewers were those that leaned into subjects of diversity and immigration.
Squarespace: Who is JohnMalkovich.com?
Let's not forgot the big halftime show!
Devonta Freeman #24 of the Atlanta Falcons carries the ball during the first quarter of Super Bowl 51 against the New England Patriots at NRG Stadium on February 5, 2017 in Houston, Texas.